Millennials Hindered From Disconnecting by Fear of Missing Out

Millennials Hindered From Disconnecting by Fear of Missing Out

Millennials desperate to digitally disconnect are being hindered by the fear of missing out (FoMo), social influences, and the increasing digitalization of tourism services, new research reveals.

The study, which was carried out by the University of Greenwich, the University of East Anglia (UEA), and the University of Westminster, looked at millennials’ attitudes to digital detox holidays, and how digital-free travel can result in a better work-life balance.

Participants interviewed for the study, aged 21-35 years old, reported that they were tired of constant connections, recognized the overuse of smartphones in their daily lives, and valued digital-free travel as an effective way of achieving improved digital health.

Researchers also found, however, that FoMo, nomophobia — the irrational fear of being without your phone — personal and professional commitments, and unfriendly tourism infrastructure were all obstacles to attaining digital-free travel. Dr. Wenjie Cai, from the University of Greenwich Business School, said:

Dr. Brad McKenna, from UEA’s Norwich Business School, suggests:

Dimah Ajeeb, from the School of Architecture + Cities at the University of Westminster, added:

Seventeen participants born between 1981 and 2000 who use digital technologies daily were selected to take part in the study. Imagine being off-the-grid: Millennials’ Perceptions of Digital-Free Travel by Christina Floros, Wenjie Cai, Brad McKenna, and Dimah Ajeeb is published in the Journal of Sustainable Tourism.

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